BBS - CENTRE EMILE BERNHEIM DE RECHERCHE INTERDISCIPLINAIRE EN GESTION

NEXT EVENT

OCTOBER 8, 2026

Pierre-Guillaume Méon will present: "Singing Integration: How Shared Experiences Build Supranational Identity and Political Support"
More info below.

PRACTICAL INFORMATION

From 12.15 pm to 1.45 pm
42 av. F.D. Roosevelt
1050 Brussels
Event on-site only

Contact Person
[email protected]

PROGRAMME 2026-2027

IN COLLABORATION WITH

SEPTEMBER 24, 2026

Gabriele Mauro (PhD Candidate @SBS-EM, ULB) has presented : "Decarbonization Full Stop: Trade-Offs and Synergies". Abstract | Poster
While CO₂ is widely used as the primary corporate environmental metric, it may mask underlying environmental performance when improvements in CO₂ coincide with deteriorations in other pollutants. We develop and validate a taxonomy identifying three environmental sub-capabilities across environmental media. Using firm-level panel data and fixed-effects models, we provide large-scale evidence on trade-offs and synergies between CO₂ and other pollutants. Accounting for the multidimensionality of the environmental capability construct, our taxonomy enables systematic analysis of cross-pollutant interactions, with implications for operations strategy and capability development under competing environmental priorities and constraints.

His senior discussant : Prof. Guntram Wolff (ECARES).

OCTOBER 08, 2026

Pierre-Guillaume Méon (Professor of ) will present :
"Singing Integration: How Shared Experiences Build Supranational Identity and Political Support" Abstract | Poster

Can shared experiences across nations foster people's attachment to a supranational community beyond the nation-state? The answer is a priori ambiguous: international events bring nations together around a common frame, but they also set them against one another. To answer this question, we study the Eurovision Song Contest, an annual televised competition organized around shared European values. Comparing respondents surveyed just before and after their country's participation, we find that the contest raises European identification, which complements national identity rather than substituting for it. The effect persists over time and is independent of the outcome of the event. We show that the effect occurs through a change in the values individuals attribute to Europe, without changing their own values, and that identification increases when the two align. Importantly, the contest has electoral consequences: when a country narration qualifies for the final, electoral support within that country shifts toward more pro-European parties.

with Abel François (EM Strasbourg Business School – University of Strasbourg (LaRGE)) and Nicolas Lagios (International College of Economics and Finance (ICEF), National Research University Higher School of Economics)

His junior discussant : TBD

november 26, 2026

Natacha Kahan (PhD Candidate @SBS-EM, ULB) will present : "When Doing Good Feels Wrong: Cause-Related Marketing Can Generate Moral Tension"
Cause-related marketing (CM) —defined as an offer from the firm to contribute a specific amount to a designated cause when customers engage in revenue-providing exchanges — is generally assumed to make consumption easier to justify by linking a purchase to a prosocial outcome. We examine when CM instead creates moral tension rather than alleviating it. Drawing on the Three Moral Motives Framework (Goenka, Sen & Thomas, 2025), we argue that CM activates a moral-beneficence motive (buying to support the cause) that can come into direct conflict with a moral-duty motive to restrain unnecessary consumption. We propose that this tension depends jointly on consumers’ anti-consumption orientation and the perceived necessity of the purchase. Through a first online experiment with UK participants, a moderated moderation analysis reveals a significant three-way interaction: CM increases moral tension among consumers with a strong anti-consumption orientation when purchase necessity is low, but not when the purchase is perceived as necessary. We discuss how this tension can shape consumer responses to CM campaigns and outline boundary conditions for future studies. The findings contribute to sustainable consumption and cause-related marketing research by showing that CM does not invariably resolve the moral discomfort associated with consumption; under certain conditions, it can activate a competing moral duty and intensify it instead.