RESUME
I am a Professor of Public Management and Communication at the Université Libre de Bruxelles (ULB), Brussels, Belgium. My main research interests include management and communication in the public sector, evaluation of transparency policies, place branding and attractiveness strategies.
Research fields
Public Management | Government communication | Place branding
KEYWORDS
Transparency | Social media | Place branding
most representative publications
- Zumofen, R., Mabillard*, V. & Pasquier, M. (2025) Managing the use of social-media influencers in public-sector communication. Public Management Review, 1-26. https://doi.org/10.1080/14719037.2025.2559854.
- Mabillard*, V. & Zumofen, R. (2025) A mixed-method approach to evaluating citizen engagement on government social-media pages. Media and Communication, 13, 10354. https://doi.org/10.17645/mac.10354.
- Zumofen, R., Mabillard*, V. & Pasquier, M. (2025) Citizen engagement on social media government pages: Insights from Nordic municipalities. Scandinavian Political Studies, 48(3), e70016. https://doi.org/10.1111/1467-9477.70016.
- Mabillard*, V., Esposito, G., Cicatiello, L., Gaeta, G. L. & Pasquier, M. (2025) Barriers to freedom of information – Insights from an experiment in Belgium. International Journal of Public Administration, 48(8), 519-531. https://doi.org/10.1080/01900692.2024.2378329.
- Molinari, L., Haezendonck, E., van Rompay, K., Mabillard*, V. & Dooms, M. (2025) Persisting cost overruns in public infrastructure projects: Lessons from the Belgian case. Public Works Management & Policy, 30(1): 36-57. https://doi.org/10.1177/1087724X241252585.
- Yavetz, G., Zumofen, R. & Mabillard*, V. (2025) Trust in government and media consumption during an armed conflict: The case of the Israeli public during the Swords of Iron War. Armed Forces and Society. https://doi.org/10.1177/0095327X251365854.
- Mabillard*, V., Zumofen, R., Yavetz, G. & Bronstein, J. (2025) Responding to the October 7th attack: Analyzing Israeli public organizations’ crisis communication and citizen engagement on social media. Accepted for publication in Risk, Hazards & Crisis in Public Policy, 16(3), e12325. https://doi.org/10.1002/rhc3.12325.
- Mabillard, V., Pasquier, M. & Vuignier, R. (2024). Place branding and marketing from a policy perspective. Building effective strategies for places. Routledge [Open access].
https://doi.org/10.4324/9781003286189. - Esposito, G., Cicatiello, L., Mabillard, V., & Lucio Gaeta, G. (2024). Toward a citizen science framework for public policy evaluation: Lessons from a field experiment on Freedom of Information laws in Belgium. Evaluation, 30(4), 464-487.
https://doi.org/10.1177/13563890241270195. - Mabillard, V., Zumofen, R., & Pasquier, M. (2024). Local governments’ communication on social media platforms: refining and assessing patterns of adoption in Belgium. International Review of Administrative Sciences, 90(1), 65-81.
https://doi.org/10.1177/00208523221133229. - Porumbescu, G., Piotrowski S. & Mabillard, V. (2021). Performance information, racial bias, and citizen evaluations of government: Evidence from two studies. Journal of Public Administration Research and Theory, 31(3), 523-541.
https://doi.org/10.1093/jopart/muaa049.
