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Carmela MILANO
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resume
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Research fields
Digital Marketing - Consumer Behavior - Cultural Management
Keywords
Social Networks - Consumer Behavior - Arts - Cultural Institutions
most representative publications
- Milano C. (2015), "Democratization or Vulgarization of Cultural Capital? The Role of Social Networks in Theatres’ Audience Behavior", ENCATC Journal of Cultural Management and Policy, 4, 1, pp. 46-56.
- Milano C. and Rothenberger S. (2018), "Democratization or vulgarization - the impact of Facebook on cultural capital", Journal of Marketing Trends, 5, 1, pp. 129-144.
