Carmela MILANO ​
Teaching Assistant and PhD Candidate
Phone: +32 2 650 39 53
ULB Office: H.4.126
Email: [email protected]

Research fields

Digital Marketing - Consumer Behavior - Cultural Management

Keywords

Social Networks - Consumer Behavior - Arts - Cultural Institutions

most representative publications

  • Milano C. (2015), "Democratization or Vulgarization of Cultural Capital? The Role of Social Networks in Theatres’ Audience Behavior", ENCATC Journal of Cultural Management and Policy, 4, 1, pp. 46-56.
  • Milano C. and Rothenberger S. (2018), "Democratization or vulgarization - the impact of Facebook on cultural capital", Journal of Marketing Trends, 5, 1, pp. 129-144.