RESUME
Emilie Esterzon is a PhD candidate in Economics & Management at SBS-EM (Université libre de Bruxelles). She holds a M.Sc. degree in Management from SBS-EM. She started her career in Market Research and Advertising, working for several clients such as P&G, Reckitt Benckiser, and Sodexo. Her research, which involves randomized controlled experiments, econometrics, and machine learning, lays at the juncture of psychology, economics, and marketing. Specifically, she studies pro-social behaviours and explores how marketing communication can benefit society. During her PhD research, she has worked with several NGOs, which she advised on their fundraising strategy and communication. She currently serves as a member of the Strategic Marketing and Communication committee of WWF Belgium.
RESEARCH FIELDS
Marketing
most representative publications
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