RESUME
Virginie Bruneau has previously worked as a product manager at L’Oréal Belgilux and holds a PhD in Economics and Management Sciences from the Université catholique de Louvain. She is currently a full-time professor at the Solvay Brussels School of Economics and Management.
Her main research interests include relationship marketing, customer loyalty, customer engagement and collaborative consumption. She has published in academic papers in international journals such as Journal of Business Research and has presented her research at international conferences including the Academy of Marketing Sciences Word Congress, the European Marketing Academy annual conference and the annual congress of the Association Française de Marketing.
Her main research interests include relationship marketing, customer loyalty, customer engagement and collaborative consumption. She has published in academic papers in international journals such as Journal of Business Research and has presented her research at international conferences including the Academy of Marketing Sciences Word Congress, the European Marketing Academy annual conference and the annual congress of the Association Française de Marketing.
Research fields
Customer relationship management (CRM) | Loyalty programs | Quantitative data analysis in marketing
KEYWORDS
Relationship marketing | customer loyalty | customer engagement and collaborative consumption
most representative publications
- Are loyalty program members really engaged? Measuring customer engagement with loyalty programs, Bruneau V., V. Swaen, and P. Zidda, Journal of Business Research, 91, 144-158, 2018.
