SEMINARS
Research seminar in applied economics and management
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November 25, 2021
Cameron Shelton Associate Professor of Political Economy @Robert Day School of Economics and Finance "Where Does Opportunity Knock? Executives and Distributive Politics" The abstract Online on Teams and on-site @ULB Solbosch R42.2.103 |
BROWN BAG SEMINAR
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December 02, 2021
Kevin Pineda-Hernandez PhD candidate @Solvay Brussels School of Economics and Management (SBS-EM) - ULB "Moving-up the Social Ladder? Intergenerational Earnings Mobility Among Immigrants in Belgium" The abstract Online on Teams and on-site @ULB Solbosch R42.2.110 |
CERMi seminar
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November 24, 2021
Samuel Anokye Nyarko Montpellier Business School and CERMi "Performance Trade-offs in Social Enterprises: The Moderating Effect of Board Gender Diversity in Microfinance Organizations" The abstract On-site @ULB Solbosch R42.2.107 |
MISCELLANEOUS
MARKETING SEMINAR
CCMS Marketing Seminar @SBS-EM - POSTPONED to Friday March 18th, 2.30pm
Managing customer interactions to enhance the effectiveness of loyalty programs
Pr. V. Bruneau
Loyalty programs (LPs) are a widely used tool to build relationships with customers. Recently, researchers have underlined the importance of customer interactions in building relationships. This study investigates the effectiveness of incorporating customer-to-customer (C2C) interactions in the design of an LP. With the help of an experiment, our results show that C2C interactions have a positive impact on the effectiveness of LPs in building loyalty. We also show that LP members don’t react similarly to the inclusion of C2C interactions and that it is important to consider customers’ level of engagement when designing an LP. In addition, this study underlines the importance of adapting the proposed reward to the point collection structure. This research contributes to the wide literature about the effectiveness of LPs by considering two novel and under researched elements of the LP design: the customer interactions and the point collection structure.
The Role of Thinking Style in Consumer Reactions to Corporate Social Responsibility
Pr. C. Janssen
This paper examines the effect of individuals’ thinking style, analytic or holistic, on their evaluations of a company that engages in a corporate social responsibility (CSR) initiative with varying degrees of company-cause fit. Although high fit CSR initiatives have been associated with more favorable consumer reactions than low fit CSR initiatives, we suggest that this is true only for analytic thinkers. We find that, compared to analytic thinkers, holistic thinkers respond more favorably to low fit CSR initiatives. We propose that this effect occurs because holistic thinkers tend to focus on contextual factors when assessing the corporate motives behind a CSR initiative, perceive the corporate motives to be more public serving, and thus evaluate the company more favorably even when the degree of fit is low. This research makes novel contributions by demonstrating how thinking style and its tendency to focus on the company or the context influence consumers’ reactions to a CSR initiative.
Managing customer interactions to enhance the effectiveness of loyalty programs
Pr. V. Bruneau
Loyalty programs (LPs) are a widely used tool to build relationships with customers. Recently, researchers have underlined the importance of customer interactions in building relationships. This study investigates the effectiveness of incorporating customer-to-customer (C2C) interactions in the design of an LP. With the help of an experiment, our results show that C2C interactions have a positive impact on the effectiveness of LPs in building loyalty. We also show that LP members don’t react similarly to the inclusion of C2C interactions and that it is important to consider customers’ level of engagement when designing an LP. In addition, this study underlines the importance of adapting the proposed reward to the point collection structure. This research contributes to the wide literature about the effectiveness of LPs by considering two novel and under researched elements of the LP design: the customer interactions and the point collection structure.
The Role of Thinking Style in Consumer Reactions to Corporate Social Responsibility
Pr. C. Janssen
This paper examines the effect of individuals’ thinking style, analytic or holistic, on their evaluations of a company that engages in a corporate social responsibility (CSR) initiative with varying degrees of company-cause fit. Although high fit CSR initiatives have been associated with more favorable consumer reactions than low fit CSR initiatives, we suggest that this is true only for analytic thinkers. We find that, compared to analytic thinkers, holistic thinkers respond more favorably to low fit CSR initiatives. We propose that this effect occurs because holistic thinkers tend to focus on contextual factors when assessing the corporate motives behind a CSR initiative, perceive the corporate motives to be more public serving, and thus evaluate the company more favorably even when the degree of fit is low. This research makes novel contributions by demonstrating how thinking style and its tendency to focus on the company or the context influence consumers’ reactions to a CSR initiative.
CALL FOR CONTRIBUTIONS
2022 Business & Society Research Seminar: “How to change the world? The art of sustainability”
For PhD candidate and emerging scholars conducting research in the field of Business and Society, Sustainable Business, Corporate Social Responsibility, Sustainable Development Goals, Social Innovation & Entrepreneurship or a related topic.
For PhD candidate and emerging scholars conducting research in the field of Business and Society, Sustainable Business, Corporate Social Responsibility, Sustainable Development Goals, Social Innovation & Entrepreneurship or a related topic.
- Date June 20-21, 2022
- Place Audencia Business School, Nantes, France
- Submission deadline 20 February 2022
- Webpage https://faculte-recherche.audencia.com/laboratoire/bss-2022/
- Contact BSS-2022@audencia.com
DOCTORAL EVENT
17e Journée de collaboration scientifique entre les Ecoles Doctorales en Gestion de l’Université Paris I-Panthéon-Sorbonne et de l’Université libre de Bruxelles
La dix-septième Journée de collaboration scientifique entre les Ecoles Doctorale en Gestion de l’Université Paris I-Panthéon-Sorbonne et de l’Université libre de Bruxelles aura lieu le mercredi 8 décembre 2021. Cette journée se déroulera à partir de 10h00, à l’Université libre de Bruxelles (ULB), Solvay Brussels School of Economics and Management, auditoire R42.2.113.
Vous trouverez, ci-joint, le programme détaillé de cette journée.
La dix-septième Journée de collaboration scientifique entre les Ecoles Doctorale en Gestion de l’Université Paris I-Panthéon-Sorbonne et de l’Université libre de Bruxelles aura lieu le mercredi 8 décembre 2021. Cette journée se déroulera à partir de 10h00, à l’Université libre de Bruxelles (ULB), Solvay Brussels School of Economics and Management, auditoire R42.2.113.
Vous trouverez, ci-joint, le programme détaillé de cette journée.
ANNOUNCEMENT
Inclusive Digital Education Access
Inclusive Digital Education Access: IDEA, is a two-year research project which offers guidance and tools that promote and facilitate inclusive digital environments in higher education. The project is centred on the concept of inclusiveness which is defined as the provision of education that meets the expectations, needs and constraints of all students. Building on best practices observed during the first year of the COVID-19 pandemic, the project develops a system that help faculties improve and monitor the quality and inclusiveness of their teaching and completes it by self-evaluation instruments and pedagogical tools for the faculty. The objective is to adapt pedagogy to increase students’ engagement and provide a more inclusive learning environment. If you want to join or know more about the IDEA project, please visit: https://theideaproject.eu/
Inclusive Digital Education Access: IDEA, is a two-year research project which offers guidance and tools that promote and facilitate inclusive digital environments in higher education. The project is centred on the concept of inclusiveness which is defined as the provision of education that meets the expectations, needs and constraints of all students. Building on best practices observed during the first year of the COVID-19 pandemic, the project develops a system that help faculties improve and monitor the quality and inclusiveness of their teaching and completes it by self-evaluation instruments and pedagogical tools for the faculty. The objective is to adapt pedagogy to increase students’ engagement and provide a more inclusive learning environment. If you want to join or know more about the IDEA project, please visit: https://theideaproject.eu/
CALL FOR PAPERS
PRACTICAL ACTION PUBLISHING Special Edition: Food Loss and Waste
EDM invites researchers and practitioners to contribute unique articles to the upcoming special edition: Food loss and waste, agriculture and food systems in developing countries: emerging themes and issues The issue will be published in Autumn 2022. The deadline for abstracts is 1 February 2022 and 1 March 2022 for draft submissions.
EDM encourages critical thinking on how market systems and financial sectors can be more inclusive and sustainable, with concrete implications for designing, implementing, and evaluating programmes in the global South. EDM is essential reading for practitioners, researchers, donors, policymakers, and finance specialists that facilitate the benficial engagement of disadvantaged communities in economic sectors.
Contributions to EDM may include:
• Research article: original development-relevant research, peer-reviewed, up to 6000 words
• Perspectives from the field: ideas and experiences on entrepreneurship in developing countries, peer-reviewed, up to 4000 words
• Editorial: reflections on the state of market-oriented research and development practice
• Crossfire: debate between experts on the unknowns, dilemmas, and tensions in microfinance and enterprise development
• Book review: critical thoughts on relevant books and manuscripts
Articles should be submitted via EDM online submission and peer review system www.edmgr.com/edm
Download the pdf file to read more about the call for papers.
EDM invites researchers and practitioners to contribute unique articles to the upcoming special edition: Food loss and waste, agriculture and food systems in developing countries: emerging themes and issues The issue will be published in Autumn 2022. The deadline for abstracts is 1 February 2022 and 1 March 2022 for draft submissions.
EDM encourages critical thinking on how market systems and financial sectors can be more inclusive and sustainable, with concrete implications for designing, implementing, and evaluating programmes in the global South. EDM is essential reading for practitioners, researchers, donors, policymakers, and finance specialists that facilitate the benficial engagement of disadvantaged communities in economic sectors.
Contributions to EDM may include:
• Research article: original development-relevant research, peer-reviewed, up to 6000 words
• Perspectives from the field: ideas and experiences on entrepreneurship in developing countries, peer-reviewed, up to 4000 words
• Editorial: reflections on the state of market-oriented research and development practice
• Crossfire: debate between experts on the unknowns, dilemmas, and tensions in microfinance and enterprise development
• Book review: critical thoughts on relevant books and manuscripts
Articles should be submitted via EDM online submission and peer review system www.edmgr.com/edm
Download the pdf file to read more about the call for papers.
2021 ANTITRUST WRITING AWARDS
Fabienne Ilzkovitz, Professor at ULB - Solvay Brussels School of Economics and Management, contributed to a paper on the macroeconomic impact of competition policy that was nominated for the 2021 Antitrust Writing Awards by the journal Concurrences and the George Washington University Law School.
PUBLICATIONS
latest PUBLICATIONS
SUSTAINABILITY
alicia dipierri, DIMITRIOS ZIKOS
JOURNAL OF BUSINESS RESEARCH
cécile godfroid, naome otiti, roy mersland
the quartely review of economics and finance
OSCAR BERNAL, MAREK HUDON, FRANCOIS-XAVIER LEDRU
latest WORKING PAPERS
WP-CEBRIG: N°21-018
Valentine Jacobs, François Rycx & Mélanie Volral
WP-CEBRIG: N°21-017
NICOLAS GAVOILLE & ANNA ZASOVA
PRESS
VIRGINIE BRUNEAU
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La relation client, enjeu stratégique majeur en pleine crise du Covid-19
Le 13/11/2021 sur Libre Echo weekend |
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Pouvoir, corruption perçue et distance
Le 15/05/2021 sur Libre Echo weekend |
