RESUME
Hicham Echattabi is a Professor at Hassan II University (Casablanca) and an Affiliated Researcher in the Department of Public Management at the Université libre de Bruxelles (ULB). He has also taught and collaborated with major Moroccan universities, including Cadi Ayyad University, ISCAE, and Sultan Moulay Slimane University.
In addition to his academic activities, he acts as a consultant for companies, cities, and municipalities on territorial strategy, place marketing, and territorial attractiveness.
He holds a Ph.D. and an Accreditation to Supervise Research (HDR) in Place Marketing and Territorial Attractiveness. His research focuses on place marketing, place branding, place management, and territorial attractiveness, with particular attention to strategic positioning, governance mechanisms, and the competitiveness of territories.
In addition to his academic activities, he acts as a consultant for companies, cities, and municipalities on territorial strategy, place marketing, and territorial attractiveness.
He holds a Ph.D. and an Accreditation to Supervise Research (HDR) in Place Marketing and Territorial Attractiveness. His research focuses on place marketing, place branding, place management, and territorial attractiveness, with particular attention to strategic positioning, governance mechanisms, and the competitiveness of territories.
Research fields
Place Marketing | Place Branding | Place Management | Place Attractiveness | Regional/Territorial Development
KEYWORDS
Territorial Attractiveness | Investment Attraction | Place Branding | Territorial Development
most representative publications
- Bourdin, S., Echattabi, H., & Yousfi, H. E. (2025). Challenges and obstacles to the deployment of the circular economy in emerging and developing countries. A study of public policies in Morocco. Progress in Industrial Ecology, an International Journal, 18(1), 109-132. https://doi.org/10.1504/PIE.2025.148052
- Mabillard, V., & Echattabi, H. (2025). Placemaking and place branding. In E. Oliveira, E. Björner, & E. Sevin (Eds.), Elgar Encyclopedia of City and Place Branding (pp. 319–324). Edward Elgar Publishing. https://doi.org/10.4337/9781035319640.00081
- Echattabi, H. (2025). L’ offre territoriale, un levier d’attractivité des investissements : vers une revue systématique de la littérature. Revue Organisations & Territoires, 33(3), 235–254. https://doi.org/10.1522/revueot.v33n3.1875
- Echattabi, H. (2024) ‘Mabillard, Vincent, Pasquier, Martial, and Vuignier, Renaud (Eds.) (2024). Place Branding and Marketing from a Policy Perspective: Building Effective Strategies for Places’, Place Branding and Public Diplomacy. https://doi.org/10.1057/s41254-024-00367-0
- ECHATTABI, H., NAJIB, F. Z. and MANNA, E. K. (2024) ‘Talent attractiveness between organizational offer and territorial offer: what influences more? An analysis of job seekers perceptions’, Economics and Management Review, 2(2).
- Echattabi, H. (2024) ‘Place branding and marketing and advanced regionalization in Morocco: An opportunity for strengthening investment attractiveness’, Alternatives Managériales Economiques, 6(4), pp. 100–114.
- Echattabi H. et EL Khazzar A. (2016). Les pratiques du marketing territorial dans le contexte marocain : éléments de réflexion, International Journal of Innovation And Applied Studies, ISSN 2028-9324, Vol. 16 No. 1, pp. 183-196
BOOK
- Household in Smoke: Rural Households Living in Poverty, A Torn Life for Children. Publisher : Éditions universitaires européennes (June 11, 2019)
